Like most big cities worldwide, Brisbane encountered a significant economic slump at the onset of the COVID-19 pandemic. Businesses in the city had to restrict their operations due to government-mandated lockdowns. But the city’s economy slowly started to bounce back after dealing with the effects of the pandemic. According to the data released by Brisbane City Council, retail spending in the city during the last part of 2020 reached record heights.
But businesses still need to enhance their online presence during the post-pandemic era. So investing in SEO services in Brisbane remains a good idea. As more people take advantage of various online services to shop for essentials, maintaining a good search engine ranking will help businesses survive these trying times. Here are some of the website essentials you can ask your SEO service provider to prioritise your business during the post-pandemic world.
A report from StatCounter revealed that mobile traffic beat desktop traffic in 2020. According to the data gathered by the study, 51.61% of users utilise their mobile devices for their online searches, while only 45.64% use their desktops. So you must ensure that your business website is strategically optimised for mobile searches to boost your mobile traffic and make your brand more accessible to your target users.
Due to their hectic lifestyle, users want to access information as fast as possible. These people want to know more about a brand, product, or service in an instant. Google understood this requirement, which is why they included page speed in their latest ranking factor. Because of this reason, you need to invest in SEO services in Brisbane that can help improve your site’s loading speed and comply with the Core Web Vitals update.
Content will always be king in SEO strategies, even during the post-pandemic period. The site’s content must always symbolise what your business currently offers and what your customers expect you to present. In addition, the content you post on your website must be relevant and easy to understand. Finally, since your content serves as the first interaction of your brand with your customers, you must make it a point to provide high-quality posts to impress your target audience.
Up-to-Date Web Design
Customers are more attracted to good-looking websites. But aside from colourful and appealing aesthetics, you must also use an updated design to develop the best site. Moreover, it will help create an excellent first impression for your business since the customers will feel that you are willing to provide an updated website design to give them the best services.
Enhanced E-Commerce Features
More people opted to buy groceries and other needs through online shops due to Brisbane’s strict quarantine restrictions to curb the rapid spread of the virus in the city. If your business offers a physical product, you need to ensure you have enough stocks before posting it online. You may also opt to discuss your price points if your company offers services. Most importantly, you need to simplify the purchasing processes to let your customers invest in your brand without any hassles.
Brisbane businesses need to step up to deal with the challenges brought by the post-pandemic period. With the help of intelligent SEO strategies implemented by industry experts, it would be easier for your company to thrive and expand as the world deals with the aftermath of the pandemic.