Brands that advertise with videos have higher conversion and a lower cost; know how to position your company using this strategy.
Does your company use videos as part of its digital marketing strategy? If the answer was negative, know that you are missing a great opportunity to dialogue with consumers of all ages.
Data released by Google in 2019 indicates that 80% of users report switching between Google and YouTube searches when searching for products. In addition, 55% of people search for products on Google and then go to YouTube to learn more before they buy. So having this kind of content linked to your brand is critical.
There are plenty of reasons to invest in video production. In this article, we’ll learn about some of the reasons why audiovisual content shouldn’t be left out of your marketing campaigns.
1. The reach of videos is very significant in Brazil
Brazilian users have always liked the video a lot. A proof of this is the absolute success that TV has in the country, above the average of other countries. A large part of the audience migrated to the internet, but video consumption has not left the preferences. Today, on services like YouTube or Instagram, people of all ages are watching all kinds of content.
Therefore, regardless of your brand or product’s target audience profile, know that there is room for the production of content that can attract consumers to your company. Opting for partnerships with content producers already consolidated in certain niches is also a way to stand out from competitors.
2. Because you can create relevant content
As Google’s research showed, users, look to videos as a kind of “validation” of what they read elsewhere. Videos are a didactic way to learn how products and services work and how users can benefit from investing money in these items.
So keep in mind that your video content needs to be didactic and solve some user problems. Be informative, visual and offer an experience capable of answering most of the doubts one might have about the topic in question. For this, be sure to count on a professional team to create quality content.
3. Because you can establish frequent contact with your customers
It’s no use posting a video at the beginning of the year and thinking that throughout the year the public will consume it. For your brand to be remembered by users, you need to publish content frequently. As with TV shows, which have the right day and time to air, the programming of a channel should be no different.
If you set out to publish two videos a week, let consumers know which days they’ll be posted and allow them to subscribe to the news. Remember: “frequency” is a keyword when it comes to communicating with an audience. It’s not the quantity that makes the difference, but the quality.
4. Invest in the SEO of videos
The research carried out by Google pointed out that YouTube is now a kind of search engine for many users. Large numbers of people prefer video responses over written responses, and you should take advantage of this insight by producing content that can stand out in searches in the same way.
Think about the SEO of your videos. They need to have good titles, attractive thumbnails and the right keywords to get them the highest positions in searches. Likewise, the recording, lighting and audio quality must be professional. After so much effort to attract users you won’t want to see them leave because they can’t see or hear what you’re saying.
5. Call to action: take the opportunity to convert
Present content relevant to your audience. Ask questions, clarify the use, features and quality of your products and make a difference in the lives of your users. However, also use this opportunity to convert video views into potential leads for your sales team.
Offer them a direct link to purchase products or ask questions with your service team. CTAs can range from liking and sharing your content, to channel subscription or a visit to your website or blog. It is important to keep in mind that the idea is that the visitor “does not die there”. Take the opportunity to dialogue with the public and increase engagement.
Elisa Goldstein is an experienced writer at financemag7.com, where she’s credited with more than 200 articles covering everything from entrepreneurial stories to mental health at work.
She also oversees the Comment&Questions, which poses important admission questions to experts in the field, and regularly hosts webinars on various aspects of the business school experience.
Prior to joining financemag7.com, Elisa honed her skills as a freelance writer, tackling a wide array of topics from petcare to car maintenance.
Elisa holds a Master’s degree in Business Administration from the University of Brighton, England.